Simply Vital × BLCKHAT
A growth partnership built to scale a proven skincare line into compounding, profitable revenue.
Review the ProposalTwo ways to scale Simply Vital
Skincare is a retention game. The brands that win don't just acquire, they keep customers buying for years through subscription, replenishment, and lifecycle marketing that compounds LTV. That is what we build first, then we scale acquisition profitably on top of it. Month to month, no retainer agreement. We execute, you renew.
Acquisition + Retention
The growth lever that matters most for skincare. Full Klaviyo system: welcome, abandoned cart, browse abandon, checkout abandon, post-purchase, replenishment, winback, and review / UGC request flows, plus subscription strategy built to lift repeat rate and lifetime value, and 6 email campaigns per month, designed and sent for you. Segmentation and reporting included.
Full-funnel structure across paid social and search, continuous testing, and monthly strategy built to scale spend profitably on top of a retention engine that already compounds.
Ad angles, hooks, and messaging direction, plus static ad creative produced in-house and tested for you. We also handle UGC sourcing and script writing, finding the creators and writing what they say.
Custom Shopify design and development, conversion-optimized campaign and offer pages, and ongoing A/B testing. We control the full on-site experience, turning paid clicks into profitable revenue.
A full performance report every month tying the work to revenue, with retention, acquisition, and conversion tracked against clear targets. You always know what shipped and what it is driving.
A standing weekly call to review performance, retention metrics, and next moves. We operate as one team with full transparency on what is working.
The Full Growth System
The full flow and subscription system above, engineered to maximize repeat rate and lifetime value, plus 15 designed email + SMS campaigns per month, fully built and sent for you, with ongoing A/B testing on every send.
Everything in Growth Engine, expanded across paid social, search, and TikTok. Aggressive scaling, advanced audience structure, and weekly optimization.
Everything in Growth Engine, at volume, plus motion and animation. Statics, motion graphics, and animated ad assets produced in-house, with full UGC sourcing and script production, we source the creators, write the scripts, and direct the shoots. All tested for you.
A photo and video shoot in month one, produced in-house, so the new store and ad accounts launch with creative we control from day one. The assets you need to go live, captured up front.
Everything on-site from Growth Engine, expanded. Full brand and messaging system across the funnel, intensive CRO program, and advanced custom Shopify development. New sections, custom features, and a storefront engineered to convert at scale.
A standing weekly call to review performance, retention and subscription metrics, creative results, and next moves. We run every channel as one team with full transparency.
| Capability | Growth Engine | Scale Partnership |
|---|---|---|
| Meta & Google media buying | Included | Included |
| TikTok media buying | Not included | Included |
| Full Klaviyo flow system (welcome, cart, post-purchase, winback, reviews) | Included | Included |
| Subscription & replenishment strategy (LTV engine) | Included | Included |
| Email + SMS campaigns per month | 6 / month | 15 / month |
| Creative direction & strategy | Included | Included |
| Static ad creative production (in-house) | Included | Included |
| Motion & animation production | Not included | Included |
| UGC sourcing & script production | Included | At volume |
| Custom Shopify design & development | Included | Advanced |
| Landing pages & on-site CRO | Included | Intensive |
| First-month photo & video shoot | Not included | Included |
| Brand & messaging system | Not included | Included |
| Monthly reporting & performance reviews | Included | Included |
| Weekly strategy calls | Included | Included |
| Ad spend included (per month) | Up to $150K | Up to $400K |
| Monthly investment | $25,000 | $35,000 |
- Ad spend: management included up to $150K on Growth Engine and $400K on Scale. There is no cap on how much you can spend, and anything above the included amount is handled at a simple rate agreed up front.
- Creative: static ad creative is included on both tiers. Motion and animation production is included on Scale only.
- Content shoot: Scale includes a photo and video shoot in month one. Production is included; third-party costs such as paid talent, models, and props are the client's responsibility.
- UGC: sourcing and script production are included. Creator fees and ad spend itself are the client's responsibility.
Proven on Amazon. Built to own.
Simply Vital has a proven product with repeat demand on Amazon. On a marketplace, the customer relationship and the first-party data stay with the platform, so lifetime value cannot be measured or grown. A direct-to-consumer store moves both in-house. We design and develop a custom Shopify store, then run acquisition and retention against it as one system.
First-party ownership starts on your own store
Amazon validated the demand. On a marketplace, the customer, the email, and the first-party data sit with the platform, which rules out direct remarketing, owned subscription, and any real LTV measurement. A DTC store moves the customer and the data in-house, where they can be measured, marketed to, and compounded.
Our plan A custom-designed and developed Shopify store, built from scratch, not a template. Owned end to end: customers, first-party data, margin, and a tracked LTV. Retention, subscription, and paid all run against it.
A monthly consumable is a subscription business
The Collagen Cream is a daily-use product on a roughly 30-day replenishment cycle. That profile makes subscription the primary purchase path, not a secondary option. On a marketplace, the subscriber belongs to the platform, with no direct line for lifecycle messaging or win-back. On an owned store, the recurring revenue and the first-party relationship sit with the brand.
Our plan Subscription as the default checkout offer, priced to convert first-time buyers, backed by a full Klaviyo lifecycle: replenishment timing matched to consumption rate, dunning on failed payments, pre-cancel offers, and win-back. Primary driver of repeat rate and LTV.
CAC only works when LTV is built to carry it
Without first-party data, customer value over time is unmeasurable, which caps allowable CAC at first-order break-even. Profitable paid scale depends on the opposite: subscription and retention revenue extending payback past the first order, so acquisition can run at a higher CAC against a known LTV.
Our plan LTV first: subscription, replenishment, and lifecycle flows to raise repeat rate and AOV. With LTV measured and rising, allowable CAC expands and paid scales against it.
The owned funnel acquisition runs on
A marketplace does not support retargeting, email capture, owned subscription, or brand. An owned store closes the loop: acquire, convert, retain, resell. Each cycle lowers effective CAC and lifts LTV. The spread between the two sets the ceiling on profitable spend.
Our plan Full-funnel acquisition across Meta, Google, and TikTok into a custom-built store engineered to convert, with email, SMS, and subscription converting first orders into repeat revenue. Site, channels, CAC, and LTV managed as one system.
Built by operators,
not an agency.
We have scaled multiple seven-figure agencies and run growth for some of the biggest names in DTC. Custom Shopify builds, media buying, and full email programs are work we have run end to end. The team that sets the strategy is the team that executes it.
Nick Scott
Founder & CEO
Founder of BLCKHAT. Has led performance marketing, retention, and custom Shopify builds for brands including Poppi, Olipop, Hero Cosmetics, Gymshark, Alphalete, Snoozy, and more.
Andrew Zam
Founder & President
President of BLCKHAT. Runs client partnerships, strategy, and operations, and owns scope, timeline, and the result on every engagement.
Strategy
We start with the levers that matter for Simply Vital. No generic playbooks.
Execution
We run it, not just advise it. Site, flows, media, and creative shipped in-house.
Accountability
Month to month, no lock-in. Measured on results, renewed by earning it.
Two agencies, one team
Most brands have to stitch together a performance shop and a build shop and hope they talk to each other. With us, they're the same team. Growth and design under one roof, fully aligned, fully accountable.
The performance engine. Retention, media buying, creative, and conversion strategy for DTC brands that need to scale profitably. This is the team that owns the levers moving revenue every month.
Visit BLCKHATThe build studio. Custom Shopify development and design that looks like it cost five times what it did. When the funnel needs a faster, better-converting storefront, this is the team that ships it.
Visit Liquid LemonQuestions, answered
Everything worth knowing before we start. If something is not here, ask.
Growth Engine ($25,000/mo) is the core build and engine: a custom Shopify store, Meta and Google media buying, the full Klaviyo flow and subscription system, creative direction with static ad production, plus landing pages and CRO. Scale Partnership ($35,000/mo) adds TikTok, motion and animation production, UGC sourcing and script production, 15 email and SMS campaigns a month, a full brand system, and advanced custom development. Both tiers build and own your site. Scale runs more channels and more creative at volume.
Month one is the build: custom Shopify design and development, subscription setup, and the core Klaviyo flows, while we structure the ad accounts and creative. Month two is launch and signal: the store goes live, paid turns on, and we start reading conversion and retention data. Month three is where it compounds, as subscription revenue builds and acquisition scales against a known LTV. Because it is month to month, the work proves itself before you are ever locked in.
Custom designed and developed from scratch on both tiers. Not a theme install. The site is built to convert paid traffic and to make subscription the default purchase path, and you own it end to end: the code, the customers, and the data.
Static ad creative is produced in-house on both tiers, along with UGC sourcing and script production. Motion and animation production is included on the Scale tier. Two things sit outside the monthly fee and are the client's responsibility: UGC creator fees, and ad spend itself.
Growth Engine covers up to $150,000 and Scale Partnership up to $400,000 in managed monthly ad spend. Spend above those levels requires additional team resourcing and is scoped as a custom enterprise engagement. The structure scales the resources behind the budget as the budget grows.
Wire transfer is preferred and carries no fee. Credit card is accepted with a 3% transaction fee. Billing is monthly, in advance.
Yes, a written agreement that locks the tier, scope, and deliverables so both sides know exactly what is included. It is month to month with no long-term commitment: the contract defines the work, not how long you stay. Cancel anytime. We execute, you renew, and we earn the next month every month.
Day to day runs through a shared Slack channel, with email for anything that needs a paper trail, and we share our direct phone numbers at kickoff. On top of that, a strategy call every week and a full performance report every month tying the work to revenue. We operate as an in-house team and sync directly with yours, so it feels like one group working the same goals, not an outside vendor you have to chase.
You do. The Shopify store, the ad accounts, the Klaviyo account, and the creative we produce are all yours and stay in your name. We operate inside your accounts, so if the partnership ever ends, you keep the store, the customer list, the data, and the assets. Nothing is held hostage.
Access to your domain, brand assets, and product information, plus accounts we set up together where they do not exist yet (Shopify, Meta, Google, Klaviyo). Onboarding is structured so this takes one short working session, not weeks of back and forth.
Yes. We act as your outsourced growth and build team and coordinate with anyone you have in-house. Where you have internal capacity, we divide the work clearly so there is no overlap and no gaps. Where you do not, we own it end to end.
For a launch backed by funding, Scale Partnership moves fastest: more channels, more creative at volume, and the brand system all working from day one. Growth Engine is the right call to build the store and prove the core acquisition and retention loop before adding channels. Either way it is month to month, so you can start where it makes sense and move up when the numbers support it.